In the Dagestani linguistic landscape, a unique case of trademark generalization* is observed: the lexeme "BMW" has lost its direct reference to automobiles and come to denote a class of durable bags — the prestige of the brand is transferred onto the functional characteristics of the object.
Made at a workshop committed to zero-waste principles, from heavy-duty PVC boat material offcuts. The strap is elastic. 26 × 19 × 4 cm.